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Canada’s First Women-Only Virtual Business Mission to South Korea, November 3-4, 2020

  • Tuesday, November 03, 2020
  • Wednesday, November 04, 2020

The Asia Pacific Foundation of Canada (APF Canada) is pleased to announce that it will lead Canada's First Women-only Virtual Business Mission to the Republic of Korea (South Korea) on November 3-4, 2020. Following the success of the first women-only business mission to Japan in April 2019, APF Canada will continue helping women entrepreneurs in Canada to diversify and expand trade opportunities into other Asian markets.

Due to the impact of COVID-19 on international travel, the mission is pivoting to a technology-enabled virtual format. While the virtual model cannot fully replace the value of an in-market mission (which was originally scheduled for February 2020), it will feature the same components, including a two-day conference with high-level speakers from Canada and South Korea, personalized business-to-business (B2B) matchmaking for the twenty official delegates, and networking opportunities for attendees.

Additionally, the virtual format of the event enables participation by an unlimited number of women entrepreneurs across Canada as non-delegate participants to both the pre-mission training sessions and the mission’s two-day conference agenda. This online format allows us to reach and connect a broader range of women entrepreneurs who are interested in exporting to Asian markets, regardless of where they are in Canada or their stage of export readiness.

The pre-mission training sessions – scheduled for late September and October ahead of the mission - will feature a series of webinars on curated topics, such as: market entry strategies, current market conditions, available government supports for exporters, international trade law and the legal framework in South Korea, an overview of Korean business culture, and more. These sessions will be open to the public, but official delegates will be given priority during Q&A.

Schedule of Pre-Mission Training Sessions:

Sept. 29: South Korea in 2020

Oct. 6: Federal & Provincial Government Supports for SMEs

Oct. 13: Trade Law & Regulations

Oct. 20: Technical Expertise (official delegates only)

The two-day conference will feature prominent leaders from business, government, and technology, as well as company pitch sessions by delegates to showcase women-led Canadian innovation.

There are a limited of spaces available for eligible women-identifying applicants. The mission theme focuses on promoting women entrepreneurs in STEM sectors that provide care services, products, and solutions to support the care and lifestyles of children, people with disabilities, and the elderly. Export opportunities in the care sector can be broadly defined to include, but are not limited to, innovations in health care, education, leisure, and other personal care products and services that promote healthy living solutions such as food, cosmetics, and entertainment.

To participate in these pre-mission training sessions or the mission’s conference agenda as a non-delegate, please subscribe to our mailing list to be notified when registration becomes available.

To apply to become a delegate, review the application information below.


Gender equality is a priority of South Korean President Moon Jae-In, a self-described 'Feminist President.' The Canada-Korea Free Trade Agreement, which entered into force on January 1, 2015, is Canada's first and only bilateral free trade agreement in the Asia Pacific region. As of January 1, 2019, 95% of Canada's exports benefit from duty-free access into South Korea – and this will grow to 99.75% of Canadian exports by 2032. South Korea is Canada's 7th largest merchandise trading partner and our 3rd largest in Asia, after China and Japan. There are 61 cities and 498 million consumers located within 2,000 km from South Korea, making it a key gateway to the Asia Pacific region with strategic access to regional and global value chains. Given these dynamics, South Korea presents excellent growth opportunities for women entrepreneurs in Canada.


The mission theme focuses on promoting women entrepreneurs in STEM sectors, which provide services, products, and solutions for the care economy supporting the care and lifestyles of children, people with disabilities, and the elderly. Bilateral opportunities in care can be broadly defined to include, but are not limited to, innovations in health care, education, leisure, and other personal care products and services that promote healthy living solutions such as food, cosmetics, and entertainment – all of which contribute to nurturing and supporting present and future populations.

The key objectives of the mission are:

1. To mutually showcase innovations in South Korean and Canadian care technologies, such as information and communications technologies (ICT), robotics, artificial intelligence (A.I.), biotechnology, supply chain solutions, and other products for homecare and improving the quality of life for caregivers and care recipients.

2. To provide bilateral networking opportunities for Canadian women in business with counterparts in South Korea.

3. To provide an opportunity to share insights and best practices on addressing the growing needs of advanced economies facing demographic challenges through tech innovations, market solutions, and public policy.

With one of the lowest birth rates in the world, a rapidly aging population, and a society that values higher education, South Korea has and continues to make investments in the care economy a national priority, presenting Canadian women-owned and women-led SMEs (small and medium enterprises) involved in this sector with tremendous growth opportunities.


Our delegates are women entrepreneurs (owners, founders, CEOs, or those leading Canadian SMEs) looking to grow their businesses in South Korea. Companies in science, technology, engineering, and other sectors that are traditionally under-represented by women will be prioritized for the mission.

Please submit your application here.

Delegate applications will be accepted until Sept. 21st.

Successful applicants (or a corporate representative) must be available to attend the pre-mission training sessions on Sept. 29, Oct. 6., Oct. 13, and Oct. 20 (timing TBC).


Businesses must be export-ready and have demonstrated potential to succeed in Asian markets. Companies will have:

A woman* founder, owner, CEO, or executive leader;

A commercialized product or service or one close to being commercialized;

Conducted research on foreign markets and opportunities, especially preparatory work concerning the destination market;

Allocated resources (human, material, time and financial) towards internationalization; and,

A defined business model and financial forecasts (1-2 years) for discussions with potential third-party investors.

*Inclusive of all who identify as women.

Priority will be given to entrepreneurs who:

Have generated revenues (sales, capital investment, etc.) exceeding C$100,000 for the past three years;

Have made efforts to localize their product or service for an international market (not necessarily in Asia);

Have developed proprietary technology with the potential for long-term competitiveness; and,

Are defining their primary product/market fit and establishing reasonable pricing models with a sales strategy/pipeline.

For inquiries, please contact:

A.W. Lee, PhD

Program Manager

Diversity and Inclusive Growth Strategy for

Women Entrepreneurs in the Asia Pacific

Asia Pacific Foundation of Canada, Toronto

205-375 University Ave. Toronto, Ontario, Canada M5G 2J5

organization of women in international trade-toronto

P.O. Box 715
31 Adelaide Street East
Toronto, Ontario M5C 2J8

General Inquiries:

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