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United around the globe to foster international trade and the advancement of women in business.

Toronto WTC: eCommerce Trade Mission to Asia

  • Monday, April 05, 2021
  • 8:00 AM

The World Trade Centre Toronto welcomes you to the Digital Sales Activation program to unlock opportunities in the Asian market.

About this Event


Access the potential of Asia’s vast digital consumer market through our virtual trade mission connecting you with best-in-class subject matter experts and one-on-one meetings with industry buyers and partners who can help you enter and expand your market footprint in Asia. This is a unique opportunity for Canadian brands to capitalize on commercial opportunities by tapping into the world’s largest e-commerce market and a rapidly growing, affluent middle class.

Why we are going:

  • Asia has the world’s largest internet population and has surged in the use of mobile payments, allowing e-commerce companies to unlock the potential of the vast digital consumer market.
  • China is leading the digital economy with the world’s largest e-commerce market representing over 50% of global transactions and reaching online retail sales estimated at $1.5 trillion in 2019 (more than the combined retail sales of the ten next largest markets in the world)
  • China’s 850 million digital consumers are transforming the rapid commercialization of business models with over 95% of users accessing the internet via mobiles and reaching a mobile share of e-commerce sales of around 70%.
  • Alibaba, the largest e-commerce retail company in China, sold over $74 billion during Single’s Day in 2020. It almost doubled sales volume from $38 billion in 2019.
  • Chinese consumption is expected to grow by $6 trillion in 2030, comparable with the United States and Europe combined
  • Who should join us
  • Trade-ready Canadian companies with consumable or wearable products that are interested in capitalizing on the potential of Asia's aggressive consumer market
  • Industry associations and service providers interested in connecting to and building relationships with high growth Canadian brands and Asian partners

Mission Highlights

  • An opportunity to explore business relations in Asia
  • Professionally organized business-to-business matchmaking services.
  • Virtual workshops with best-in-class subject matter experts, buyers and go-to-market partners to provide insight and help Canadian companies refine and adapt their market entry and expansion strategies for e-commerce.
  • Industry webinars on main economic, political, and technological trends, and key challenges and opportunities in Asia.

When? April 5 – 9, 2021

Where? Online Platform (Asia) How Much?

Business delegate: FREE (Subsidized for select companies)

Please do not forget to mention OWIT-Toronto as your referral agency.


organization of women in international trade-toronto

P.O. Box 715
31 Adelaide Street East
Toronto, Ontario M5C 2J8

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