COVID-19 Marketing Strategies

by Ms. E. Audrey Glover-Dicther

Tuesday, May 12th at 12:00 p.m. EST

This webinar covers important things to consider doing during COVID-19 downtime in order for marketers (agencies and businesses) to be ready once we can resume normal life. When was the last time your advertising contracts were reviewed and updated? Are you sure your marketing campaigns are legally compliant with Advertising, Marketing and Promotions Law? Do existing marketing campaigns need to be updated? Is your team up to date on Advertising Law basics? Can your team recognize Advertising Law red flags in marketing campaigns and what to do? Join us as Audrey Glover-Dichter goes through some suggestions to be legally compliant with Advertising, Marketing and Promotions Law to minimize risk for false and misleading advertising challenges or lawsuits after COVID19.

Ms . E. Audrey Glover-Dichter has over 25 years of legal experience, and she has extensive experience working with clients and businesses worldwide, mostly in Spanish. Ms. Glover-Dichter uses her legal, business knowledge, and foreign language skills to assist her clients minimize legal risk in the field of Advertising, Marketing, and Promotions Law. As an Advertising, Marketing, and Promotions Law attorney, Ms. Glover-Dichter guides clients through the creative process for marketing campaigns to be legally compliant without sacrificing creativity.

She also represents clients in challenges for unfair advertising, deceptive advertising, unsubstantiated claims, false advertising, comparative performance claims, advertising to children claims, green claim, made in the USA claims, natural claims, issues with pricing, promotions and sweepstakes/contests, social media marketing, transparency/ consumer content, negative-options, branding, and best practices standards, among others. Ms. GloverDichter is a graduate of The American University Washington College of Law (WCL) in Washington, DC.