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Women's Trade Group Launches Innovative Social Media Campaign

Tuesday, March 03, 2020 4:42 PM | Anonymous

Women’s trade group launches innovative social media campaign
Toronto, 3 March 2020

In commemoration of 2020 International Women’s Day (IWD), the Organization of Women in International Trade – Toronto (OWIT–Toronto) is launching a social media campaign – Women Inspire – to help change perceptions that entrepreneurial success is typically male dominated and “one size fits all”. The campaign will capture the vibrant work and successes of a variety of women entrepreneurs and professionals and will serve to disrupt the status quo, change the narrative and amplify the voices from diverse women entrepreneurs and professionals.

Leading the unique social media campaign is past OWIT–Toronto President and CEO, Best Bargains, Anita Agrawal, who is also featured in the inspirational book, “Fearless. Girls with Dreams, Women with Vision”, being launched as part of IWD.

“As a professor at the School of Business at Centennial College, I often ask my students whom they admire the most and what success means to them,” says Anita. “Many of the students mention wealthy entrepreneurs like Steve Jobs, Bill Gates and Elon Musk. With this social media campaign, I want to change that. I want my students and other young people to know that success can mean many different things and that women entrepreneurs are leading that change. You can have success as an entrepreneur or in various professions. The scale can vary, and that’s okay.”

As part of a premier global trade association across the world, OWIT–Toronto is a 20-year-old non-profit professional organization designed to promote women doing business in international trade. Through networking, educational and professional growth opportunities, the organization helps to build members’ expertise in the international trade arena. Members include women entrepreneurs, service providers, trade practitioners, business women involved in international trade as well as students passionate about international trade.

OWIT–Toronto Co-Founder and Vice President International, Susan Baka, reflects on OWIT’s foundation, noting the need to strengthen women entrepreneurship and engagement in international trade, and to create sustainable businesses.

Likewise, there was a need to step up and tell women inspiring stories of entrepreneurial and leadership successes. Changing the narrative around what entrepreneurial success looks like with an engendered lens meant having a wider mix of diverse voices.

“From its inception, OWIT–Toronto has worked to increase the visibility and recognition of women trailblazers in international trade through our prestigious Annual Gala awards,” she says.  “We celebrate the amazing accomplishments of women entrepreneurs and leaders across a variety of industry sectors to inspire and empower other women entrepreneurs, leaders, aspiring leaders and youth.”


The social media campaign also serves to break up the stereotype tales of labelling women in specific sectors such as retail and personal services industries where profit margins are usually much lower. As part of IWD celebrations, the campaign will promote awareness raising, shining a spotlight on the pivotal role that business and markets can play in advancing gender equality.

Today, women are leaders in technology and innovation and in the specific sectors such as STEM that were originally perceived as male dominated,” says Helen Hemmingsen, OWIT–Toronto President. “Through OWIT’s global network, you are exposed to a wide range of global business contacts, resources for learning and information from our global community. Through sharing these resources, contacts and promoting sector specific trade missions like in STEM, we are encouraging women and inspiring girls to take advantage of technological transformations and innovations changing our world today.” 

With the ‘Women Inspire’ social media campaign, OWIT – Toronto joins people around the world who are galvanizing for a future that is gender equal.

Join the online conversation on twitter using the hashtags #IWD2020 #WomenInspire and following @OWITTORONTO. The social media campaign will also be launched at the Women in Business and Leadership Forum held on 5 March 2020 at the Toronto Region Board of Trade, and will be run throughout the year.


To participate in this social media campaign, contact OWIT – Toronto on twitter @OWITTORONTO, or email: info@owit-toronto.ca or on LinkedIn - https://www.linkedin.com/company/owit-to.



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